Leveraging Google
Ads For Education
The Walker School, a leading co-educational day school in Marietta, Georgia, set out to strengthen its digital presence.
Their goal? To attract inquiries from families seeking a focused and nurturing educational environment through a strategically crafted Google Ads campaign.
The Challenge
Faced with a CTR that languished below the industry benchmark of 3.78%, The Walker School needed an overhaul of their Google Ads campaigns. The task was clear, Google Ads for education can be extremely effective, but this account needed an overhaul to elevate engagement and effectiveness.
OBJECTIVES
✓ Generate more relevant traffic
✓ Increase Click-Through-Rate of ads
✓ Reduce overall Cost per Conversion
✓ Improve overall account structure
How our Google Ads Management Boosted Enrollment Inquiries by 14%
With expert Google Ads management for schools, we began the revitalization of The Walker School's account. This started with a deep understanding of the school's unique value proposition.
The team then implemented a series of targeted approaches designed to maximize digital engagement and reach by:
- Single Keyword Ad Group (SKAG) approach
We were able to streamline the ad groups and improve targeting and ad relevancy - A/B Testing
By conducting extensive a/b testing of multiple headlines and descriptions to find the strongest and most compelling messaging. - Keyword Optimization
Leveraged keyword insertion within ads and expanded the use of long-tail keywords to capture nuanced searches. - Audience Expansion
Broadened horizons with new search and display audiences, ensuring a wider reach. - Ad Quality Enhancement
Improved ad quality scores to secure superior auction positions and better SERP placements.
Results That
Speak Volumes
The Walker School’s strategic overhaul of their schools Google Ads enabled them to reach demographics that promised the highest returns.
This significantly boosted admissions from their ideal customer profile (ICP), resulting in a successful investment return.
Higher CTR. More Inquiries. A Boost In Admissions.
Both inquiries and applications have increased year-over-year, so thank you for your help!
Karen Park, Director Of Marketing & Communications at The WAlker school
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