Google Ads
For Schools
As online visibility becomes increasingly challenging for schools, paid digital advertising (also known as PPC or Pay-Per-Click), has become a strategic necessity. Whether you're looking to boost enrollment, fill open houses, summer camps or more, leveraging the precision and efficiency of PPC can likely help with your admissions funnel.
By targeting tailored ads to prospective students at the critical "in-market" stage—when they are actively searching for schooling options—you can ensure your institution stands out at the moment most likely to influence their decision-making process.
Whether you're aiming to bolster your school's presence in your local community, target fresh demographics, or boost attendance at your upcoming Open Day, as an education PPC agency - our services are tailored to propel your school towards success.
Our certified strategists specialize in maximising the impact of your campaigns.
✓ Maximize ad spend
✓ Tailored targeting
✓ Clear reporting
Both inquiries and applications have increased year-over-year, so thank you for your help!
Karen Park, Director Of Marketing & Communications at The WAlker school
Why Choose
Amplify?
Transparent reporting. A tailored approach. Measurable results.
Embarking on a Google ads campaign for your private school shouldn't feel like a daunting endeavor. The team here at Amplify, have spent years working with schools just like yours. That's also why we understand that each school is unique, with its own goals and challenges; and why we don't believe in one-size-fits-all solutions.
Our education PPC experts works closely with you to develop a custom strategy that aligns perfectly with your school's objectives.
Join countless schools around the world who have already transformed their marketing efforts us. Get in touch today to schedule a free, no obligation consultation.
Education SEO
Services
As a reputable education SEO company, our expert team are here to help improve your private school's SEO.
Our comprehensive approach ensures that your website is fully optimised. We ensure your content adheres to the latest seo strategies for schools to generate high quality traffic and valuable leads. Here are some of SEO services for schools we offer:
Our approach to
PPC for Schools
Embarking on a Google ads campaign for your private school shouldn't feel like a daunting endeavor. The team here at Amplify, have spent years working with schools just like yours. That's also why we understand that each school is unique, with its own goals and challenges; and why we don't believe in one-size-fits-all solutions.
Our education PPC experts works closely with you to develop a custom strategy that aligns perfectly with your school's objectives.
By understanding what success look like for you, and benchmarking key data we can reverse-engineer an effective campaign that's tailoring to meet your goals.
PPC For Schools Case Studies
Client Success Stories
How The Walker School boosted enrollement inquiries by 14%Faced with a CTR that languished below the industry benchmarks, The Walker School needed an overhaul of their Google Ads campaigns. |
How Chigwell School doubled inquiries with Google AdsWith admissions in decline for the 16+ entry, Chigwell School needed a robust strategy to increase the number of applications into their Sixth Form. |
Frequently Asked
Questions
| What does PPC stand for? |
|---|
|
PPC stands for pay-per-click. Pay per click advertising is a form of marketing whereby you pay for ads based on every click to your site that is made. It's the typical campaign model for search and display ads that are run across Google, Bing and other search engines. |
| What is the average google cpc for schools? |
|
In 2024 Wordstream conducted it's annual study on industry benchmarks. The Education sector (including schools) had an average cost-per-click of $2.40 for search ads, and $0.47 for display ads. The good news is that these CPCs are lower than the averages of $2.69 and $0.63 respectively across all. industries. |
| Which Paid advertising channels should I use for my school? |
|
The channel strategy for your school will depend on what your marketing and business objectives are - so this can vary from one school to another. During our thorough onboarding process, our team of school marketing experts will help determing the best approach for your school. |
| WhiCH PPC Channels do you offer support with? |
|
For PPC services (e.g. search, display and remarketing) we typically work with Google and Bing as major platforms. Google still dominates the search engine space, whilst Bing offers extended reach for a lower cost per click (and better ROI). |
| Do you offer other Paid Advertising? |
|
Absolutely! PPC for schools is typically only one part of a larger marketing strategy. A common approach for schools is to combine search engine marketing with social media marketing. Speak to our specialist team to understand what the right approach for your school is.
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Looking for
PPC Support?
Join countless schools globally who have already transformed their marketing efforts
with Amplify. Get in touch today to schedule a free, no obligation consultation.
*psst, ask us about a free ppc audit.
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