DXP - How to Set Up a Country Specific Persona

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How to Set Up a

Country-Specific Persona

Overview

Personas help you tailor experiences to specific user types. This guide explains how to create a country-specific persona, define its attributes, and ensure it is available for use across your website.

Prerequisites

Before creating a persona, make sure you have:

Access to the DXP Dashboard
A clear understanding of the audience segment this persona represents

*Please note: to set up the Persona correctly, you need to follow all the steps described in this article.

STEP 1: Navigate to the Persona Management Area in the DXP
Log in to your DXP admin dashboard. Go to Personas Click + Persona to Add New Persona.
STEP 2: Enter Country-Specific Persona Details
Fill in the core information: Persona Name: A clear, descriptive title relevant to your audience Short Description: A concise explanation of which country this persona represents. Image/Icon/Colour (optional): Assigning an image or icon and a colour makes it easier to identify your persona.
STEP 3: Define Demographics & Add Rules
Configure the audience criteria by adding rules. Click + RULES and add the following rules: Condition = Contact Property Name = Country String Match Type = Exact Match Value = Australia (for this example) RuleActionType = Add Points Points = 10 RuleTimeType = Every Time Save each rule and confirm the logic is correct.
STEP 4: Save
Review all fields for accuracy. Click Save to create your persona Check that the setup has been successful by confirming the persona appears in your persona list. Please allow up to 2 hours for all data to be shown. You're all set! Now you can create a country-specific Persona! If you want help defining a particular persona, please do reach out to your Experience Director for further support.