Chigwell School is a co-educational independent school in Essex known for its comprehensive educational approach from pre-prep to sixth form. Seeking to expand their reach, Chigwell School partnered with us to enhance their digital presence through strategic Google Ads and social media campaigns.

The Challenge

With admissions in decline for the 16+ Sixth Form entry, Chigwell School needed a robust strategy to significantly increase the number of applications for entry into their Sixth Form.

Objectives:

• Enhance the school’s visibility and recognition within target demographic
• Boost CTR with compelling advertising copy
• Optimise overall cost per conversion (CPA)
• Increase open day bookings in burst campaigns

How Google Ads Managemnet Increased Conversions by 99%

The transformation of Chigwell’s ads account started with our team understanding the unique value proposition of the school as well as a deep understanding of the competitor landscape. This set the stage for a series of actions that fine tuned their ads and led to a significant boost in ROAS.

• Refining Location Targeting: Concentrating ad placements in strategically chosen areas.
• Data-Driven Optimisation: We leveraged all analytics at our disposal to refine and A/B test campaigns to consistently enhance ROI
• Platform Expansion: Launching ads across multiple platforms allowed us to increase user touchpoints, and visibility.
• Retargeting: Implementing retargeting allowed us to re-engage visitors who had shown initial interest, driving them further down the sales funnel.
• Keyword optimisation: We meticulously identified and integrated high-impact and long-tail keywords, attracting users with more precise search intent.

Results that speak volumes

Our efforts were so successful that Chigwell School had to temporarily pause the campaigns due to an oversubscription for their February open day, with 81 sign-ups for only 40 available spots.